ProofHQ is already integrated with Workfront with more than 350 joint customers between the two companies. There will be approximately 650 employees between the two companies. The ProofHQ team will become members of the broader Workfront team, but will maintain a similar reporting structure and executive team to what they have today, according to Staples. Joining Workfront, it will operate as a stand-alone company and will be referred to as ProofHQ, a Workfront company.
ProofHQ was founded 2007 on the premise that for most marketing teams, the process for managing review and approval of creative content was broken. For MWM, we have strong win and renewal rates, and the competition is more vulnerable.” Already Partners
“After seeing our business evolve, as well as looking more closely at the dynamics of the marketing opportunity, we have decided to dedicate more of our roadmap to supporting the marketing work management space. “Workfront has been used by marketing teams since the company started, but began strategic selling to marketing teams and agencies about three to four years ago,” said Joe Staples, chief marketing officer for Workfront, which started as AtTask in 2001. Gartner named Workfront a challenger in its 2014 Magic Quadrant for Marketing Resource Management. It comes just a week after Workfront announced it added a digital asset management (DAM) solution to its enterprise workflow platform. The move further demonstrates Workfront’s investment into the marketing work management (MWM) space. The Lehi, Utah-based enterprise work management provider announced today it acquired one of its partners, ProofHQ, a London-based provider of online proofing software that allows enterprises to track, edit and make improvements to creative projects - tasks editors once handled with a red ink pen. Workfront is investing in digital red ink.
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